If the luxuries of electronic commerce are becoming more and more numerous on the Web, 2 / 3 mark of luxury shuns this type of shop. Indeed, only a luxury brand on three currently sells its products on the Internet, reveals a study by Forrester Research in partnership with Walpole, who represents the British luxury industry. In addition, half of these companies do not engage in online sales. One third of these companies, they only see the Web as a channel of information and believe that consumers prefer to make their purchases in a shop which is not virtual. Finally, 5% of these companies luxury that do not sell online find that a strategy of establishing an e-commerce is complex and costly. Paradoxically, only 2% of firms offering luxury products for sale in virtual stores see it as a failure. The remaining 98% believed that the Internet is a channel of interest and said they were satisfied with their presence. They also plan to increase their online sales by 17% this year and 111% over the next 5 annexes. The luxury goods sector seems therefore a prosperous market and could grow rapidly