Sale of badges on the Web, we had to think of it! This e-commerce was born a little by accident when Sandy Lemoyne, independent designer, receives a badge as an advertising medium. Fairly quickly, it notes that no online shop does not propose the creation of personalized badges in small quantities. In order to achieve the command, Sandy Lemoyne will then buy a machine to produce the badges and will draw the visuals. He then decides to create a blog to deliver his experience and propose his first creations. From the first day, the excitement is immediate and commands tributary. Paralellement, graphic bloggers as part of the small community Kezako offer their services to personalize badges. However, this activity is rapidly becoming difficult to manage, given the success of the blog. Moreover, the formats of images sent by its customers do not always agree or they are unusable and require numerous exchanges of mail. However, Sandy does not want to abandon this activity. He then decides to professionalism its business by turning it into a true e-commerce. Graphic designer by training, he needs the help of a Web designer and a developer. For this reason, he joined Gilles Bazelaire, one of four founders of DOGSTUDIO, communications agency specializing in new media. Together, they develop a business plan based on co-creation of badges by the client via the Internet. Indeed, profitability depends on the assumption by the client to encode its command which includes the upload files containing visual customize its badges. Shopping online offers opportunities to score 2:
— The purchase of badges designed by artists on La Boutique where 3 to 5 new products are presented every month
— The purchase of ID badges by creating your own visual in La Fabrique The community aspect to the origin of the site is preserved as a blog allows visitors to vote for their favorite creations.
The promotion activities Kezako was first made by word of mouth (Buzz) within the community of bloggers. This community is growing and now has more than 2000 members subscribers Kezako blog. The site receives between 10000 and 35000 visits per month and 70% of new visitors. Kezako produces 80% of its export sales, mainly in France, Spain and England.